I
connect
the
dots
between
design,
product
&
brand.
What I do
I'm Edita, the person behind dot28. I design and give creative direction across product, brand & marketing, especially in early-stage environments where structure doesn’t exist yet and someone needs to bring clarity to the product, brand and communication. So it’s clear to investors, customers & teams.
Selected projects
How it works
Not just a designer, but a partner that knows the bigger picture. I help make sense of what needs to be done, how it should feel & how to talk about it. So you can launch, pitch and sell with confidence.
About me
How it all started.
I work across design, product and brand, especially in early-stage environments where structure doesn’t exist yet and someone needs to bring clarity to the product, brand and communication.
Over the past 10+ years I’ve worked as a product manager, designer, illustrator, user researcher and strategist, sometimes all at once.
I’ve helped shape products and brands at early-stage startups, led pivots, launched new features, run research and written the copy when nobody else was around to do it.
If you’ve got a strong idea and a vague brief, that’s usually where I come in.